The person behind the pieces
So, who am I really?
A lot of my story began when I was eight. That was the year my father passed away, and also the time life became difficult in ways I did not yet have the words for. But it was also the age I told my mum, very confidently, that I was going to be an artist and a designer. Looking back, I think I already knew that art was my language. It was where I went when life felt too big, too confusing or too hard to say out loud. And somehow, I never really changed my mind.
The Work
I studied art, built my career around creativity and started my first company at 26. That became a 17-year journey through design, branding, strategy, creative direction and entrepreneurship, working with global brands, corporates, smaller businesses and founders. For years, my work was about helping people understand who they were, what they stood for and how to communicate that clearly. I loved that world, and I still do. It taught me a huge amount about people, identity and the stories we tell.
The Curiosity
Alongside the work, I never stopped learning. I became increasingly curious about why art matters to us so deeply, not only how we make, but why we make. That curiosity led me into psychology, emotional wellbeing and therapeutic art, and also took me around the world to keep learning through different materials, traditions and ways of working. Again and again, I came back to the same thing: the power of the hands. In a world that keeps moving faster and more digitally, I found myself valuing slow, tactile, human ways of making even more.
The Learning
At the same time, life itself was shaping me too. Loss, trauma, motherhood, love, heartbreak, difficult relationships, mental health and starting over all changed the way I understood people, and eventually the way I understood creativity. My curiosity began shifting away from how we communicate outwardly and towards what creativity can help us understand inwardly. That led me deeper into therapeutic art, Neuro-Linguistic Programming, neurodiversity, human behaviour and emotional wellbeing. Not because I had all the answers, but because I wanted to understand more.
The Listening
Working one-to-one with children, adults and People of Determination changed something in me. For years, I had been interested in the story of the company. Now I was becoming far more interested in the stories of the people inside it. Therapeutic art gave me another way to listen. When someone is painting, tearing, smearing, working with clay or simply making without worrying about the end result, something opens. The hands often communicate before the words do. That became especially meaningful in my work with neurodivergent children and people who communicate with very few or no spoken words at all. It taught me that voice does not always sound the way we expect it to.
The Why
At 44, I decided to start again. Not by walking away from everything that came before, but by bringing all of it with me. Art, design, branding, storytelling, business, education, motherhood and my own lived experience all found their way into what I am building now. That is what led me to million little pieces. At 26, I built my first company around helping brands understand who they were. At 44, I am building another around helping people express more of who they are. And when I look at the whole story now, it does not feel like I changed direction at all. It feels like all the pieces were slowly leading me here.
